Digital marketing encompasses a variety of online marketing activities and technologies. Running successful marketing campaigns requires a lot of time and experience. With small businesses, it can often be difficult to have someone with the time and breadth of knowledge to run these campaigns effectively, as a digital marketing consultancy, we can help you overcome these barriers.
Before the internet, many companies simply used conventional forms of marketing, whether that be newspaper advertisements, billboards or simply word-of-mouth/referral marketing. Whilst these forms of marketing still do work and should be considered as part of your marketing strategy, traditional pre-digital forms of marketing yield their own problems, for example newspaper campaigns may be difficult to determine your return on investment (ROI) and referral marketing has a lack of scalability. This is where digital marketing really comes into its own.
Our Digital Marketing Consultancy Services
Here at Yodu, we can provide full stack marketing advice and services. We can offer genuine advice and services in the following areas:
Search Engine Optimisation
Pay Per Click
Landing Page Design
Funnels and Remarketing
Unlike some agencies, we don’t specialise in a specific type of marketing. Why?… Because every form of marketing has its own unique advantages. Depending on your products/services and budget, we’ll advise you on exactly the right marketing route for you.
Our Digital Marketing Principles
It doesn’t matter what type of business comes through our doors; our digital marketing principles remain the same.
We like marketing campaigns that:
Suit Your Budget
You tell us what your budget is, and we’ll help you to get the maximum return on your investment. With digital marketing, proper budgeting is very important. You can’t just throw your money at ads and expect a return. Your budget needs to be spent and managed in a way that delivers you the best results.
Are Data Driven
Data is key to operating successful campaigns, without it, you’re running blind. We see many businesses that don’t effectively track and measure their marketing activities. This yields inefficient, poorly optimised campaigns meaning you’re wasting money or even worse, losing money.
What’s the point running a successful marketing campaign if you can only do it once? Often there’s a lot of set up involved with marketing, we like to recycle material where possible to help you reduce your marketing costs over time. At the bare minimum, we like you to walk away with some actionable insights from your marketing activities. Every time you run a campaign they should get better and better.
Allow Every Customer to be Dealt with Properly
There’s no point generating 100 enquiries in a day if you can’t efficiently process them. Generating too many enquiries turns into a money burning operation, not a profit generating one. This can be improved by proper campaign and budget management to ensure you receive a manageable amount of new business from your marketing efforts. Whilst there is always a limit to the number of conversions you can expect to deal with effectively, it is important to look at your internal processes to see why you can’t manage more sales. We also offer operational streamlining services to help you effectively manage more clients should you need it.
We can answer digital marketing questions such as…
- “I’m not sure whether to use Facebook ads or Google ads, which one should I use?”
- “I have no idea how many visitors are landing on my website, how can I find out?”
- “Customers keep adding items to their basket but then leaving my site, is there a way to get these customers back?”
- “I see many websites with blogs, what is the benefit of having a blog on my site? How can I use it to get more sales?”
- “How can I get more visitors through Google?”
- “I’m running a number of marketing campaigns but have no idea how to determine my return on investment for each marketing channel. How can I do this?”
And many more.
We like a challenge and will do our best to help you where we can. As a digital marketing consultancy, we have a wide-reaching knowledge. Please get in touch, even if you think your problem is outside of our remit, we may have a few tricks up our sleeves. If not, we’ll likely be able to point you in the direction of someone that does.